Ed O’Donnell is a farmer from Tipperary who, following the decline of the sugar beet industry looked for ideas to diversify and add value to his farm produce. He focused on the idea of artisan potato crisps, and undertook a crisp making course in America.
Ed applied for grant aid from the South Tipperary Development Company in 2010 under the Diversification into non-agricultural activities measure for a feasibility study to examine the market for potato crisps, and to develop a branding and marketing strategy for his new product, and was awarded € 27,923.25 to undertake the research. Ed hasn’t looked back since and O’Donnells are now Ireland’s No.1 hand cooked crisps. All five natural flavours are gluten free and are available in all leading stores across the country. While production is outsourced, all ingredients are sourced locally where possible, with the potatoes grown at Seskin Farm where seven generations of the O’Donnell family have farmed since 1725, and cider vinegar sourced from The Apple Farm near Cahir.